1.My inital reaction to this ad was that the definition of running has lost its true meaning. Now-a-days, the sport of running is substituted wiht jogging. I remeber years ago when I was in middle school, magazines such as Eastbay and ESPN the Magazine would advertise running to its full effect. Its seems like the sport of jogging is starting to overshadow runnuning. Even though most people would argue about theres not being a big difference between the two, there truely is a big difference. The elemets that stook out the most to me were the comments in the ad that talked about runners jog but joggers never run. I believe this for the most part is a true statement because when joggers jog, their usually at a steady pace unless their slowing down. They hardly ever start off jogging and then start sprinting all of a sudden. When runners run, their usually running a different paces to trying to gain more and more speed. When they start to slow down at a steady pace, thats when their jogging.
2. With me being a runner, this ad affected my response in a bit of a way. I had not really noticed the sport of running being overshadowed until this ad. Reading this ad really opened my eyes to what is starting to happen with running. I wouldnt say that its particulary being overshadowed but the sport of jogging. I feel that jogging is just starting to come to light as running has already done.
3. The literal components of this advertisement lend significance to the ads intent to persuade because its gives you a sense of running being a key essential to life. It kind of gives you a feeling of going out to run after reading the ad.
4. The most important value that I recieved from this ad is that running helps maintain good health. I believe that is the most important value because obesity is starting to take a big affect in the world. This ad is advertiseing running which to to me is adverticing bieng active and healthy.
5. In the ad, I believe that Pearl Izumi alienates the jogging population to its detriment because the ad talks about how joggers are not important at all. In the ad, it evens goes back to our ancestors. Describing them as to never have jogged and the ones that did were nobodys and starved to death. Me personal, I think this ad takes it a little to far as to down grading joggers. The ad makes jogging a bad thing and something that is done on the bottom of the list of things to do.
6. When I look at the ad, the apppeal that is strongest to me is the pathos appeal. This appeal is strongest to me because in the ad, its mainly joking on joggers. One example of this when the ad mentioned joggers can purchase snow cones and greet skaters on the street. The ad mentioned how joggers have time to great everyone while jogging meaning that their not taking their jogs serious. This ad is used not only to persuade running, but to make fun of joggers.
7. If I was to choose between the Pearl Izumi ad and the Reebox ad for selling a product , I would choose the Reebox ad. I choose this ad because its a less aggresive ad and the visual part loors the audience in with the man puking. The Pearl Izumi ad seems a little bit on too aggresive because it talks about crime involed with running. Thats just isnt a good selling approach when mentioning crime and running in the same sentence. I believe it knid of makes you not want run at all , especialy at night.
